Media expertise: what makes Russians choose new building materials

ETIZ Composite conducted a study on the attitude of Russians to innovative building materials. Its results show that consumers are open to new technologies, but they make a rational decision to buy. The study revealed that the quality, durability and reliability of materials are key factors in the choice. At the same time, one of the main barriers remains the lack of information: many are ready to use modern solutions, but want to see real examples of application, independent feedback and confirmation of the declared characteristics.

According to the survey results:

• 91,7% are ready to choose an innovative product if its quality is confirmed;
• 87,5% trust Russian innovative materials with proven effectiveness;
• 79,2% call durability the main advantage of innovative materials;
• 62,5% the most trusted user reviews;
• 54,2% consider innovative building materials to be one of the most useful modern technologies.

The study also showed that most Russians are willing to pay more for modern material if they are confident that it will last longer, reduce operating costs and provide long-term benefits.

The results of the study aroused the interest of federal and industry media, becoming the basis for publications on current trends in the construction materials market and consumer attitudes to innovation.

Read more in the publications:

• Rambler
• RuNews